Being relevant is one of the main focuses of search engine optimization in 2012. People are looking for search results closely related to their query, and engines are looking to serve the public the most. Therefore, content and links need to have a special connection on every level. The use of LSI keywords and different other SEO tools is preferred when trying to find websites in the same niche. This shift is good for webmasters, as well and can result in higher conversion rates.
Getting links from article directories is not enough anymore. There is a need of social bookmarking and interaction, as well as other sources of links. Press release and news sites, as well as niche blogs are great, and not only page rank 9 sites should be considered. The relevancy of the link is more important than the traffic and page rank. Therefore, the linkjuice of the site needs to be revised in the New Year in order to get the maximum traction in search results.
Links need to look not only relevant but also look natural. Getting a hundred backlinks in a few days would look bad in search engines and they will also be ignored. A long term and consistent strategy needs to be created that provides diverse and relevant links from multiple types of sites back to the pages and subpages promoting social interaction.
The Age of Software Over?
Many internet marketers, who are currently using software to submit links and articles might have seen a decline in the results in 2012. The applications would still work in a semi-automatic mode, ensuring that the most relevant categories are selected all the time, instead of just automatically sending out the content to multiple sites. Computer generated spun content is something of the past and should not be used without reviewing the readability of the text first.
Hard Work for SEO Article Content Writers in 2013?
It is said that the demand for original content written from scratch will increase the workload of SEO article content writers in 2013. As webmasters are realizing the power of quality when it comes to ranking a site, they will be more likely to invest into getting news articles and guides written.
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