PRLog - Jan. 3, 2013 - J.M. Blake Associates was founded by Jane Blakeborough. With a background in retail marketing gained in the tough training ground of the supermarket giant Asda and thereafter with a major supplier to the large supermarket chains, Jane has a no-nonsense approach to marketing which gets directly to the root of a situation. After finding a niche within the bathroom industry eight years ago, Jane's depth of industry knowledge has proved a valuable asset when working with companies to achieve their marketing goals.
Jane Blakeborough, Marketing Advisor
“Our commercial experience means we are familiar with the bathroom industry's language, dynamics and routes to market. We are up to date and informed about current issues and understand the challenges facing our clients” says Jane.
J.M. Blake’s Associates solutions include, but are not limited to:-
Marketing Communications: Developing strong and engaging messages for your business, and ensuring consistent, effective communication across all marketing channels.
Market Research: Understanding the how, why, where and what of consumer purchase behaviour
Range Development: Identifying missing elements within your product range and exploiting gaps in the market.
Strategic Market Intelligence: Focussed research, enabling insightful answers to questions regarding your market, customers, products and competitors.
Brand Building: Creating distinctive brands with integrity and longevity, to gain a competitive advantage for your business.
Market Development: Investigating new market sectors, as well as potential growth areas with existing customers.
Customer Profiling: Finding out what it is that makes your customer click with your brand
Competitor Analysis: Fully assessing the strengths and weaknesses of current and potential competitors
A flexible approach is taken to each client and J.M. Blake takes pride in creating a marketing solution to suit individual circumstances and requirements, whether this is on a project basis or as an on-going consultancy.
Further information is available via our website www.jmblake.co.uk