Set to a new song, “After Beautiful,” which was co-written by acclaimed Nashville songwriters Kim Tribble and Emily Shackelton, the video also will be available on iTunes, with a percentage of the proceeds going to the American Cancer Society. For the third year in a row, One Night Rodeo will provide the live entertainment for the Cattle Barons’ Ball, to be held January 19 at Harborside Event Center in the downtown Fort Myers River District. The mother of Cory Hildreth, the lead singer for One Night Rodeo, is a breast cancer survivor.
“One Night Rodeo continues to be a major supporter of our battle against cancer,” said Beth Hayes, staff partner for the Lee County chapter of the ACS. “Every year the band members go above and beyond just providing the entertainment for the event. They also donate to the live and silent auctions, they entertain our sponsors at the pre-event party, and all year long they tell their fans to support the American Cancer Society. Now they’re making this music video, and we can’t thank them enough.”
The video will highlight one family’s triumph over its personal battle against cancer. Susan McCarthy, a Southwest Florida resident who is a real-life breast cancer survivor, will play the lead role.
“One Night Rodeo is 100 percent committed to the fight against cancer,” said Edward Ciofani, CEO of Fox Hill Records and manager of the band. “We go beyond just voicing our support to doing things throughout the year to raise money for this important cause.”
Ciofani said he envisioned the storyline for the video the first time he heard the song performed by the band in Nashville. He imagined it set on a horse farm, and while driving around Alva one day he stumbled upon Lovelace Farms. Owners John and Glenda Lovelace, past supporters of the Cattle Barons’ Ball, just happened to be out front, and when Ciofani told them his idea for the video they enthusiastically offered the use of their property for the project.
“The location is uncanny in that it has all the features I had in my mind for the video,” Ciofani said. “Plus, it turned out that the family is a past Cattle Barons’ Ball supporter.”
The band also has commissioned the creation of two guitars that will be engraved with the words “After Beautiful” to be auctioned at the Cattle Barons’ Ball.
The theme of this year’s 10th anniversary event is “Starry Nights Under a Southwest Florida Sky.”
Premiere Oncology is the presenting sponsor for the anniversary gala. LeeSar, a leader in health care supply chain management, has committed $25,000. Other sponsors who have saddled up for the event are John and Mary Jo Boler, Med Assets, Suncoast Beverage Sales, Scanlon Automotive, Enterprise Holdings, Wells Fargo, VIP Realty, Paces Medequipment, Medtronic, McKesson, Lee Memorial Health Systems, Clive Daniel Home, Jason’s Deli, Harborside Event Center, C.R. Bard, Inc. Kimberly Clark, Haskell, Cheney Brothers, Boston Scientific, American Contract Systems and Abbott Laboratories. Florida Weekly, NBC-2 and Gulfshore Life magazine are the media sponsors. The dessert and drink sponsors are Norman Love Confections, Jim Beam and Gruppo Mezzacorona.
About One Night Rodeo
An American contemporary country band founded more than 13 years ago in Bradenton, Florida, One Night Rodeo is composed of Cory Hildreth (lead vocals, keys, guitar, and mandolin) and Duane Allison (bass guitar, vocals). The band has opened for country superstars such as Rascal Flatts, Keith Urban and Montgomery Gentry, and most recently won the Great American Country and Music Nation's Next GAC Star competition. The band’s first single and video, “Alive and Living,” maintained its spot in the Top 20 Country Countdown on GAC TV and remains on the Independent Music Network charts.
About Cattle Barons’ Ball
The Cattle Barons’ Ball is the signature fundraising event for the American Cancer Society of Lee County. Now in its 10th year, the event has raised more than $3.4 million for support services, research and education. Premiere Oncology is the Presenting Sponsor for 2013. Anyone interested in learning more or volunteering to help with the 2013 Cattle Barons’ Ball can contact the American Cancer Society at www.cancer.org or call Beth Hayes at (239) 936-1113, ext. 3909.