Mr. Dilip Modi, Co-Founder & Group COO, Spice Group said: “The launch reflects our belief in constant innovation and customer delight. Having created the fast evolving segment of Dual-SIM phones in the country, we are glad to offer these technologically advanced and stylish smartphones to our customers, thereby expanding our 3G devices portfolio.”
With this launch the company aims to strengthen its foothold in the Smartphone market in India. Spice currently holds five percent of the handset market share. Mr. Modi added: “We believe the potential demand of fully-loaded 3G smartphones at an aggressive price point will now fuel the aspirations of the evolved customers. Since demand of data services ‘on-the-go’
The products have been designed to attract young urban users and offer them a chance to witness the best in class technology. Mr.T M Ramakrishnan, CEO – Devices, S Mobility said, “We have priced our handsets affordably to ensure rapid uptake by both - 2G users wishing to upgrade to 3G, and existing 3G users – especially in the metros which are traditional strongholds of Spice. The aim is to dominate the key markets across the country with higher penetration in the semi-urban areas. We are offering the best technology at a price point which will be a delight to the customer. We have launched these Smartphones to concede to the demand of the utilization of the next generation 3G services. Our focus on consumer experience has been compulsive and keeping in line with the same, we have brought in the dual core processor with Quadcore Graphics in the tablet segment and the smart &
sleekly designed Virtuoso smartphone.”
Spice has made significant investments in the R&D of these products. Stellar Virtuoso Mi-495, the slimmest smartphone by any Indian brand with a 9.44mm thin body comes packed with a 1.0 GHz Dual Core processor and 11.43 cm qHD screen. This Android 4.0 smartphone offers an 8.0 mega-pixel auto focus camera with flash and a front-facing 1.3 MP camera. This innovative smartphone also offers video-calling facility and an expandable memory upto 32 GB. The 1700 mAh battery supports 6 hours talk-time and a battery back-up of 200 hours. The Virtuoso comes along with a free leather cover and a screen guard, worth Rs. 1,000.
The Spice Stellar Pad Mi-1010 comes with a 25.65 cm screen and Jelly Bean 4.1 OS. Armed with a 1.5 GHz dual core processor with Quadcore GPU, the Stellar Pad doubles up as the first fully HD tablet with IPS display (wide angle viewing) by any Indian brand. It also scores a first in the industry by bringing in the strongest battery till date, a 7600 mAh Lithium ion polymer battery that offers a video playing time of 6 hours and a standby of 15 days and is packed with an amazing 16 GB internal memory, which is the best in the segment. The Pad comes with a leather cover worth Rs 2,000 and a USB ‘on-the-go’
Stellar Virtuoso Mi-495 is available at Rs. 10,499.
Stellar Pad Mi-1010 is available at Rs. 12,999.
The latest range of handsets will be available across India through more than 50,000 retail points including the 750+ Spice HotSpot retail network and www.saholic.com.
About S Mobility Ltd
S Mobility Ltd is one of the fastest growing mobile devices company in India. With a customer base of over 15 million and an annual volume of over 6 million devices, the BSE/NSE listed, S Mobility has market share of nearly 4-5% of the Indian mobile devices market. Known for its innovation, S Mobility has launched several firsts including the Dual SIM phones – across GSM, CDMA, Triband & Touch Screen PDA and smart devices on Android platform. S Mobility also became the first company in the country to introduce a 12 mega pixel camera phone with optical zoom and now has won Golden Peacock Innovation award for India’s 1st 3D phone this year. With business operations spanning across India, Nepal, Bangladesh, Uganda, Tanzania, Zimbabwe and Sri Lanka S Mobility is expanding its geographical presence from Indonesia to Ivory Coast. Moving forward the company aims to achieve further brand acceptability among all target segments through a broader offering of cutting-edge handsets that combine mobile phone functionality with enriched content and smart device capabilities for greater high-speed voice and data capacity. S Mobility has been featured in Forbes 2010 Asia’s 200 ‘best under a Billion dollar’ Companies.S Mobility is spearheaded by Dr. B.K. Modi, Global Chairman & Futurepreneur-
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Anuradha Chawla / Riticka Dutta
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