Southern California Fashion Company tackles Anti-Bullying in Teens

Jan. 2, 2013 - PRLog -- Tag'd Up Apparel LLC. announces the inaugural launch of its "S-Tag" fashion line which seeks to tackle self esteem issues in youth aged 10 to 18.

The product line focuses on positive messages youth can display on multiple products via brightly colored, fun and interchangeable "S-Tags"; the company's patent pending modified dog tag system.   The vision for the company is to empower children and teens to be proud of their unique qualities and remove the fear of rejection and isolation.  

"We believe that if teens actually knew more about one another, they would find they have more in common than they are different." said CEO Erika Hampton.  "And if we can eliminate the fear of rejection from their peers, we may actually be able to cut down on the stories of bullying."

The popularity of fashion accessories with awareness messages are growing exponentially year after year.  Teens are eagerly buying bracelets with support for Breast Health Awareness to a simple message showing solidarity among friends.  Tag'd Up Apparel is the first company to offer a product that can change with the mood of the wearer.  

"We actually encourage kids to show off how they are feeling for the day", Hampton said.  "We are one of the few companies that want our customers to make their own fashion statements."

As innovative as the product alone may seem, the novelty doesn't stop there.  With the introduction of their TagScan© Technology, the company integrates image recognition technology with fashion forward consumers.  Working similarly to QR codes, the images on the "S-Tags' can be scanned through a reader available for download on smartphones or any app based mobile device.  The images are then linked to various URLs in cyberspace, many that cover topics such as Dads and daughters, Zodiac readings or online forums.

Hampton is very optimistic about the integration of TagScan© with their product line.  "Our TagScan© Technology is what really sets us apart from other fashion brands.  Not only do our S-Tags encourage direct communication with kids, but it also encourages online engagement.  This is unheard of in the fashion industry and makes our product really fun and exciting!"

Tag'd Up Apparel LLC. is an e-commerce retailer found online at www.TagdUpApparel.com

Check out our Introductory video at http://www.youtube.com/watch?v=-e4CgCemHto