Chevy is a Leader for Ad Awareness

PRLog (Press Release) - Jan. 1, 2013 - Libertyville Chevrolet is impressed with Chevy’s triumph in advertisement awareness polls. Last month, Chevrolet excelled in the ad awareness competition (http://www.mediapost.com/publications/article/189765/dodge-chevrolet-ford-tops-for-ad-awareness.html#axzz2FdO5Yf00/) among auto brands, coming in tied for second with 36% awareness. This means that an estimated 36% of the population has seen and remembers Chevy’s latest marketing efforts. The results are derived from a daily poll of 5,000 people that represent the population in demographics.

Chevrolet’s increased ad awareness comes from several marketing endeavors. For one, its affiliation with Live Nation, the hugely popular American entertainment company, boosted ad awareness. The social media efforts that gave consumers the possibility to win a new Sonic, Cruze, or Spark also helped. The manufacturer has also been advertising with Comic-Con, the comic book and animation convention series, featuring painted Sonic models.

This is good news for Chevy, as brand awareness is one of the basic dimensions of brand value and is deemed to be a requirement in a consumer’s purchasing decision. Ad recognition often represents a significant factor for including a brand in a shopper’s consideration.

Libertyville Chevrolet’s Huge Selection is Representative of the Manufacturer’s Ads!
Libertyville Chevrolet invites drivers to check out their huge selection of vehicles, including the ad-popular Sonic. They invite customers to come in (http://www.libertyvillechevrolet.com/dealership/direction...) anytime for information, to schedule a test drive, and for any automotive service that may be needed.

Photo:
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