- Jan. 1, 2013 -
For homeowners in and around Wilmington who need hardwood refinishing or installation, laminate installation, or tile flooring installation, it will soon be a lot easier to find the right flooring contractor for the job. Locally owned business HenRo Flooring Professionals has announced a partnership with local online marketing firm Prospect Genius that is intended to improve the company’s Web visibility and accessibility. By making its Web site easier to locate via basic online search, HenRo Flooring Professionals hopes to better provide top-notch flooring services to area residents.
Aside from e-mail, search engine use is one of the most popular online activities. According to surveys conducted by the Pew Internet & American Life Project, approximately 59% of Internet-using adults visit a search engine on any given day. Those searches include people seeking information on local businesses offering products and services they need, which is why it’s so important for a company like HenRo Flooring Professionals to ensure that its Web site performs well on search engine results pages. Without an active, informative, and easy-to-locate Web site, a small business might miss out on many area residents who need the services it offers.
Prospect Genius’s primary goal is to improve HenRo Flooring Professionals’
search engine ranking. By incorporating industry- and location-specific keywords and phrases into the site’s copy, Prospect Genius will work to help HenRo Flooring Professionals appear higher on the results pages for relevant queries. So, for instance, Wilmington-area queries to Google, Bing, or Yahoo! using search terms like “hardwood refinishing help” and “tile flooring professionals”
should lead the searchers to HenRo Flooring Professionals’
site. The higher a Web site’s search engine ranking, the more likely it is to benefit from an increase in traffic.
“By getting more eyes to HenRo Flooring Professionals’
Web site, we hope to introduce more prospective clients to the business and its services,” explains Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “Once people see what the company has to offer, they can make an informed decision about the right flooring contractor for their needs.”
HenRo Flooring Professionals’
flooring contractors have 15 years of experience in the industry. The company offers tile, hardwood, and laminate installation, as well as hardwood floor refinishing.