KrishiSalahkar provides support to the complete farmer engagement lifecycle on behalf of agri-focused enterprises. Components of the service include:
• Trained agri-graduates
• Multilingual resources
• Structured knowledge base of crop-related content
• Farmer relationship Management software
• Ability to structure and maintain content
• Analytics and MIS support to deliver business results
The services have been live with some seeds and agri-chemical companies already and the services are available in 9 major Indian languages.
Agriculture focused enterprises now have an option to reach their target audience in an effective manner to:
• Educate farmers on products
• Help farmers in cases of crop-related problems
• Listen to what customer is saying
• Cater to the farmers knowledge and best practice needs
• Identify effectiveness of on-ground activities
• Identify sales movement in various locations
Akshamaala offers Agri-services and Farmer Advocacy and Farming Lifecycle Support services through a unique platform which is intelligent, multi-lingual and highly interactive. Akshamaala was formed by individuals from IIM and IIFT. It has been working with leading Seeds, Agri-chemical and Rural Finance companies and Governments in the areas of marketing programs, customer retention & upselling and in customer servicing.