Akshamaala launches KrishiSalahkar - first Agri Knowledge Center Service in India

PRLog (Press Release) - Jan. 22, 2013 - Agriculture sector has seen significant focus and growth in recent times. With the increasing penetration of MNCs and more organized players entering this industry there is an increasing focus on connecting directly with the farmers. This connect is becoming all important in a cluttered market to differentiate one brand from another. Agri-businesses have some unique needs with respect to such services due to the seasonal nature and the technically strong needs for all such contacts. "KrishiSalahkar" services being launched by Akshamaala are focused on serving these unique needs of the farmer focused enterprises.

KrishiSalahkar provides support to the complete farmer engagement lifecycle on behalf of agri-focused enterprises. Components of the service include:
• Trained agri-graduates
• Multilingual resources
• Structured knowledge base of crop-related content
• Farmer relationship Management software
• Ability to structure and maintain content
• Analytics and MIS support to deliver business results

The services have been live with some seeds and agri-chemical companies already and the services are available in 9 major Indian languages.
Agriculture focused enterprises now have an option to reach their target audience in an effective manner to:
• Educate farmers on products
• Help farmers in cases of crop-related problems
• Listen to what customer is saying
• Cater to the farmers knowledge and best practice needs
• Identify effectiveness of on-ground activities
• Identify sales movement in various locations

About Akshamaala
Akshamaala offers Agri-services and Farmer Advocacy and Farming Lifecycle Support services through a unique platform which is intelligent, multi-lingual and highly interactive. Akshamaala was formed by individuals from IIM and IIFT. It has been working with leading Seeds, Agri-chemical and Rural Finance companies and Governments in the areas of marketing programs, customer retention & upselling and in customer servicing.