LaunchKey claims to do away with the password system itself. Instead, it provides an alternative wherein every time you need to key in a password, you type in your user name but not your password, & get an message on your Smartphone altering you to physically authenticate your identity. Hey presto, once you do that, you are in.
It all started when a team of young entrepreneurs had its Eureka moment in a public restroom - what if people did not need passwords to log into any of their accounts? And so started a journey that may ultimately end up in this Smartphone App called LaunchKey. The team dared present the idea at Startup Weekend, Las Vegas, a global initiative & competition to promote innovative technology idea, & won the contest hands down.
The team soon got down to business & say they are almost ready to launch the Smartphone App for iPhones & Androids. Using LaunchKey, they claim, means saying goodbye to passwords. Once you have installed this new Smartphone App, you are called upon to physically verify your account & there's no need to key in any password. Why & How?
Here's the way this Smartphone App will work: Once you have got this App, every time you try to log into any of your accounts, Online, you receive a notification on your LaunchKey-paired Smartphone. You may then physically press a tab (the Launch button) & authenticate that it's you who is trying to log in into your own account. And viola, you are in.
Because of its revolutionary idea, Whats New On The Net has decided to award the prestigious title of 'The Most Useful Startup of the Month' for December 2012 to LaunchKey.
To read up on LaunchKey, you may go to http://www.whatsnewonthenet.com/