Search engine optimization, or SEO, is a service that raises a business's online profile and improves their rank on search engine results pages. This means that, in the case of Newark Limo, the company is easier to find on the Web. When people in Newark search for limo, shuttle, or chauffeur services in their area, they will find Newark Limo near the top of the search results.
Matt Gallo, a lead online marketing expert at Prospect Genius, describes SEO as "a type of matchmaking between businesses and clients. Our job is to connect folks in Newark who need transportation assistance with Newark Limo, the company that can provide that assistance. When we're able to do that, we at Prospect Genius feel like our work is successful."
SEO is not only instrumental in connecting potential customers with the services they need, but it is also an important business move. According to the Pew Internet and American Life Project, as of February 2012, 73% of all Americans use search engines. In order to be accessible to this majority of the population, a company like Newark Limo needs to be highly visible on search engine results pages. This is why they have hired Prospect Genius for SEO.
Newark Limo is a specialty transportation company serving customers in Newark, NJ, and the surrounding area. The firm provides vehicles and drivers for all occasions, including wedding limos, airport shuttle service, and black taxi service.