Copy what you see everyone else doing. That’s easy, just look at the labels. Saves a lot of wasted time doing research and actually discovering the truth. Of course, usually you can’t determine from the label what is really in the product. Little red herrings are planted along the way, to throw you off. I mean, these people are not dumb either and they want to camouflage the truly active ingredients as much as possible. Clever.
The kitchen sink effect. (Hint: see Trick #1). There are basically two reasons why this trick is almost impossible to avoid when you really don’t know what you are doing. First, if you are just copying labels, you have to include all of the camouflaging ingredients – the red herrings – that appear on those labels. You don’t know which ingredients are really necessary, so you have to include them all. Second, you assume that the consumer doesn’t know any more than you do about nutrition, etc., so the more ingredients on the label, the better the product must be. Right?
You can’t help but snicker at competitors’
The trouble with Trick #2 is that it can be dangerous (http://www.gogungho.com/
So what can you, the consumer, do to avoid being trapped by these kinds of Tricks? Here are three tips:
1. Research The Ingredients
Learn about the ingredients you see in the product. Surprisingly, this is not hard to do. There are many internet sources, but try to stick to the scientifically sound ones. Look up information on PubMed, for example. Don’t automatically believe the hype on manufacturer’
2. Distinguish Between Trace & Active Ingredients
Identify the truly active ingredients;
Just because you see an ingredient on a label doesn’t mean it is in there in an amount necessary to impart a benefit. A company is not required to put anything in a product in an amount that works, and so, many companies don’t. Simple as that. For example, citicoline, an enormously important ingredient, can be found in products that don’t contain enough of it to do any good whatsoever. It just looks nice. And is misleading. If a company tells you that they are the only one allowed to use active (proven effects) amounts of an ingredient, then you can be sure that the presence of that substance in other products is at less than active levels. For instance, GungHo® is the only supplement in the energy/focus, drink/shot space with 250 mg of Cognizin Citicoline in every shot. Cognizin’ proprietary brand of citicoline was the ingredient used in almost every scientific study of citicoline where healthy adults showed improved focus - improvements in attentional tasks…at 250mg per day. If an energy shot “dusts” their product with just 100mg of generic citicoline, then it will not work…but would you know the difference?
3. Research the Company & “Doctors”
Learn what you can about the company itself. Challenge them to reveal who formulated their products, and what their credentials are. If they profess to have a degree from a particular institution, query that university to see if it is legit. You may be surprised what you will find. If there is a quote from a doctor, is that doctor on their payroll or an owner in the company (most often the case)? Or is it a legitimate third party scientific peer review of the formula (as is the case with GungHo). A scientist not affiliated with the company who is paid to do the review, has his credibility at stake and stands to make nothing from sales of the product. There is a huge difference!
Once you have followed these simple rules, we believe you will agree that GungHo' patent-pending formula delivers a marvelous product. You will be surprised at the results achieved by combining active amounts of every ingredient in the product. No red-herrings, sound science and full disclosure. No "unbalanced"
GungHo is a focus supplement for the brain. It was launched by Go GungHo, LLC out of Salt Lake City, UT in early 2012. More than simple alertness, GungHo’s proprietary blend of ingredients are proven to increase focus, concentration, memory storage, and memory recall, while avoiding the harsh rush, jitters, and crash common with energy products.