“In the same way that people have used RSS to more efficiently consume the web’s vast content, this tool gives advertisers a new way to efficiently distribute content, letting them stay focused on what they do best—creating valuable content,” said VIRURL CEO and Co-Founder Francisco Diaz-Mitoma. “Since launching VIRURL in mid-2011, we have seen a dramatic surge in the amount of sponsored stories being created on a daily basis. Until today, our advertisers have manually created thousands of unique ads. Our RSS Ads tool streamlines the ad creation process, removing repetition while also enhancing opportunities for content to be distributed and seen.”
Since its 2011 launch, VIRURL has seen over four million stories distributed, with over three million occurring in the last six months alone. The RSS Ads tool is anticipated to maintain and grow VIRURL’s click-through rate (CTR) while helping publishers quickly push more content to their audiences.
“Content is still king on the web and VIRURL’s network is growing every day among leaders in content creation," added Diaz-Mitoma. "Ultimately, putting content front and center is a win-win-win for all parties in online engagement: consumers, publishers and their advertisers.”
VIRURL’s content partners include Sports Illustrated, VICE, Funny Or Die, StyleCaster, and a diverse range of web publications and content-focused businesses.
VIRURL (http://www.virurl.com), an Invent Ventures (http://invent.vc) company, distributes sponsored articles and videos around the web via popular websites and influential people. VIRURL’s self-serve platform lets online media producers create native advertising campaigns in a matter of clicks. VIRURL ads are syndicated through a vast and growing network of website publishers and social media influencers, amplifying partner content to millions of highly engaged people. Visit http://www.VIRURL.com to learn more.