independently owned companion care companies, is pleased to announce that its President, Steve Everhart,
was featured on the CBS Early Show on March 14 as a guest expert on senior fall prevention. Due to its
reputation as the pre-eminent expert organization on making seniors safer in their own homes, the Senior’s
Choice was invited by the Early Show to educate its several million strong audience on the danger posed to
seniors by in-home falls as well as the necessary steps to best avoid a fall. The Early Show has plans to
make the subject a recurring theme and has requested The Senior’s Choice (http://www.theseniorschoice.com/
and expand upon the topic.
On the heels of this interview, The Senior’s Choice is being sought out by numerous television and radio
programs to provide this same valuable information to audiences around the country. These media
interviews underscore the large scale public information effort on the part of The Senior’s Choice to raise
awareness on a variety of senior care and senior quality of life themes, fall prevention in particular.
This media attention is the result of a major public relations effort by The Senior’s Choice on behalf of its
members. Members are encouraged to use this opportunity to promote themselves in local markets as
members of The Senior’s Choice with the same expertise in senior issues as the Network they belong to.
“Members asked us to help them build brand and expertise recognition and we’re committed to that. This is
a great time for members to tie into the Network branding to their benefit.” said Everhart. “As a unified
force, we can make life safer for seniors.”
Marc Katz, president of Hearts of Joy Senior Care in Scottsdale, Arizona and member of The Senior’s
Choice said, “The Senior’s Choice public relations effort here in the Phoenix area has allowed us to garner
more public awareness and community presence. It has increased brand recognition, not just for us, but for
fellow members across the major metropolitan market. The opportunity is there for everyone and we
couldn’t be happier with the results.”
Founded in 1998, The Senior’s Choice is the nation’s largest network of private duty home care companies
caring for seniors. With over 200 members in the United States and Canada, The Senior’s Choice offers its
members the unparalleled opportunity to become successful independent business owners. The Senior’s
Choice membership model was developed as an alternative to franchising that gives entrepreneurs a stepby-step guide to starting their businesses, along with a comprehensive training program and unparalleled
support, without the long-term conditions and costs imposed on them by a franchise.
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