Today, there are thousands of firms across the nation that provide indoor air quality (IAQ), environmental, industrial hygiene, and various health & safety services and products. Many of these firms are small to medium in size and may not have a dedicated marketing department or even a single individual who is solely responsible for helping to grow the company. Due to this fact, promoting a business for many of these companies often falls towards the bottom of the “to do” list as inevitably pressing tasks emerge that require immediate attention.
“For many firms in this industry, making sure existing clients are happy ends up taking most, or all, of their time,” reported Paul Cochrane, President of Cochrane Associates and the IAQ Video Network. “When this is the case, it is a clear sign that the future health of company needs to be evaluated because it’s hard to grow a company when everyone’s time is being utilized to keep the current base of clients satisfied. Companies who have the means to hire a marketing expert on staff should strongly consider making that a goal for 2013. Another option is to hire an outside marketing firm. This is typically a less expensive route and one that can be started almost immediately with little to no risk. Although there are thousands of marketing firms in business, people in this industry should look for a firm that specializes in their field because of the many unique aspects to the industry,” he continued.
Starting a new business year is also the perfect time to begin implementing marketing channels that have not been used in the past. These may include social media, online videos, electronic newsletters, and press releases to name a few.
To learn more about marketing and public relations for IAQ, environmental, industrial hygiene, and health & safety companies, please visit http://www.cochraneassoc.com & http://www.IAQTV.com, email info@cochraneassoc.com, or call (602) 510-3179.
About Cochrane & Associates, LLC
Cochrane & Associates is a business development, public relations and marketing consulting firm that specializes in the environmental, mold and indoor air quality industries. The company has worked with many of the industries’ leading institutions and companies. They are also the innovators behind the IAQ Video Network.
