California DanceArts is a dance school offering everything from contemporary dance instruction to classical ballet, for beginner to the professional level. California Contemporary Ballet is a non-profit professional dance company that puts on several major original ballet productions per year, including "The Snow Queen" in mid-December. The school and company were founded by Aerin Holt.
Aerin Holt, Founder and Artistic Director of California DanceArts and California Contemporary Ballet, stated “I am very pleased with the work that Real Web Marketing did on re-designing my site. My intention was to have a very big, bold, and dramatic web site that really showed what we do visually. We reviewed the web sites of other top ballet schools and companies around the country, and I think the final product that we got rivals any of them."
John Eberhard, President of Real Web Marketing stated, “Coming from an artistic background myself, being a designer and formerly a full time musician, I enjoyed working with Aerin and creating a web site that highlights the creative work that she does."
All three sites are built using a similar design, where the entire background is taken up with a large photo of one of the school or company's activities, and each section of the site has a different background picture, giving a lot of visual variety to the sites. Plus the main text box and sidebar are partially transparent, allowing visitors to see the entire large background picture. And all the sites are built in Wordpress, allowing Holt to easily make changes to the content of the site.
John Eberhard has been involved in marketing for 23 years. Real Web Marketing Inc. was founded in 1999 in the Los Angeles area and incorporated in 2011, and has clients all over the U.S. Services offered include web design, pay-per-click advertising campaign management, search engine optimization (SEO), link building, social media marketing, local marketing, copywriting, article syndication, online PR, and video production.