The website launch marks the beginning of the Jean Paul Saltos era at Royce, as Saltos was recently named Creative Director, overseeing all new product development in addition to managing the art department and coordinating with the branding team. Saltos brings a fresh perspective to the brand with his strong business acumen and international luxury background coupled with an outstanding creative feel.
“Royce’s core merchandise evokes simply sophisticated Manhattan elegance. From both an artistic and career perspective, Royce was the perfect match,” explains Saltos. “Our enhanced website reflects the luxury, style, and functionality of the Royce Collection...ultimately, expert craftsmanship continues to be the cornerstone of our concept so we strive for minimalism, allowing our products to do the talking,” explains Saltos.
“When we established Royce® Leather in 1974, our mission was simply to share our rich heritage of Austrian artisans who have pioneered the leather goods industry since the 1880s. Forty years later, that message has not skipped a beat,” notes Marketing Director Billy Bauer.
“Our new branding efforts celebrate our extraordinary legacy and bringing it to life in an expression of contemporary classicism, manifested by Saltos’ new innovations like the Royce Deluxe Watch Roll and Diplomat Passport Wallet…the website launch will highlight Saltos’ contributions and increase the visibility of our expanding lifestyle brand,” Bauer adds.
The renovated site, still www.RoyceLeatherGifts.com, parallels with the company’s diligent efforts to boost customer satisfaction, from easier access of information to more convenient and interactive customer care.