PRLog - Dec. 21, 2012 - TOLEDO, Ohio -- Toledo, Ohio – 12/19/2012 - I'm sitting here in the control room of area 52 Studios with Jon Clark of North Coast Music Group listening to a song that yesterday at this time was never even thought of. What started as a joke, turned into an amazing finished product titled “Up North”. I personally spent the last few days here with the North Coast camp and witnessed this.
“I called K-Motion and told him Tip was firing shots at us, you know referencing that garbage T.I. came out with the other day, Addresses (rolling laugh). I was just joking, but Kmo took it seriously and came to the studio and dropped a crazy 16 within 3hrs of the phone call.” Says Jo-Nathan who himself was just finishing up his follow up to his debut Studio Single Real Life Bout It which is due to be released January 2nd Worldwide. D. Fox just happened to be there picking up a copy of Easy a new mixtrack he was featured on that got released recently when K-Motion arrived. The Boss throws on a few beats he had on hand from Alex Je over at PSbeats and within a few “nopes” Kmo yelled out “yup, that's it right there”. D. Fox who was standing next to where I was sitting said “I can spit something to this real quick! Heaven, you ain't got a pen I can use please”? As he goes to the vault to grab his notebook and from that point, it was on!
“They had the verses down in a matter of a few hours and I had already at that point set a personal goal to have this track completed and published within 24hrs which I don’t think has ever been done at least not of this quality in the Hiphop Industry or any genre for that matter. So I had my work cut out, I got DuVal on the line and told him I needed him to get over here and get it mixed down asap if he could, which ended up being 8am the next morning.” explains Jon. So my morning started out with the song playing at full volume while DuVal played with all kinds of little knobs and buttons to get the sound just right, by mid morning he was done, but there was still no chorus. Full contact just happened to have a noon appointment here at Area 52 to record a verse for another single he is featured on by Sin who as you know murdered the mixtrack Easy. After that Jon called OG Kenny Mack over to what they call “The Lab” to Master the final product.
Its been quite a ride being around the North Coast Music Group artists. I am really surprised about how hard they work and how they have came to the table in the Music Industry. I'm happy to be part of the Fam. So in the end. Was T.I. really firing shots at the North Coast? Only if he's an idiot.
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By: Heaven Lee