As more and more people make the Web their first stop for information, small businesses have to consider Web marketing as part of an overall plan to remain competitive in their industry. A recent study conducted by the Pew Internet & American Life Project found that some 47% of American adult Internet users relied primarily on the Web for information about local businesses. Meanwhile, 36% of those surveyed said they turned to search engines such as Google, Bing, and Yahoo! to learn about local products and services. That’s why it’s so vital for Pure Tax Resolution to take steps not only to market its tax resolution services to Boston-area Web users, but also to ensure that its Web site performs well on search engine results pages.
Prospect Genius accomplishes this goal using a process known as search engine optimization. Through SEO tactics, Prospect Genius is able to boost small business Web sites’ search engine rankings, helping them to appear higher on the results pages for relevant search queries. In the future, when Boston-area taxpayers query a search engine using keywords like “tax help,” “IRS audits,” and “tax settlements,”
“The closer a site is to the top of a search engine results page, the more likely the searcher is to click the link,” explains Prospect Genius SEO strategist Matt Gallo. “Sites near the top of the page tend to be viewed as more reliable and helpful. By pushing Pure Tax Resolution toward those coveted top spots for various tax-related searches, we can introduce more prospective clients to all that the business has to offer.”
Pure Tax Resolution’s tax consultants have 15 years of experience in the tax resolution industry. The firm is a proud member of the American Society of Tax Problem Solvers.