Formerly Folger Buick GMC, Williams became Charlotte’s newest Buick GMC franchised dealership last August when CEO of Folger Automotive Group, Ward Williams made the decision to re-brand and start fresh.
After pulling managers and salesmen from some of the area’s top dealerships and automotive groups, Williams Buick GMC was poised to start with a bang.
From the moment the final building inspection was done, staff started moving into the newly finished state-of-the-
With a large lot comprised of over 220 new Buicks and GMCs plus over 100 pre-owned vehicles, Williams Buick GMC has had a record setting first few months, selling to the ripe, family-oriented market that is Charlotte, North Carolina.
The principles handed down from the Buick and GMC brands encompass luxury, functionality and above all, fit and finish. Williams staff has been tasked with integrating these brand qualities into every customer’s experience.
“Customer service is the pinnacle of our business” says Brian Babcock, business development center coordinator for Williams Buick GMC. “Customers expect to be treated in a certain way, especially when purchasing a luxury automobile, we provide that whether they are ready to buy, just looking or here for service”.
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Find out about the latest Buick and GMC, as well as schedule test drives, and request more information about any model!