Hola! allows access to social networking sites, email services and other relevant
applications even on basic handsets
Middle East Telco World Summit 2012, Dubai – December 05, 2012: Comviva, the global leader
in providing mobile financial and VAS solutions, today announced that it has won a significant order
to extend its Revenue Plus and Hola! solutions to a leading telecommunications service provider in
With Revenue Plus solution, the operator aims to serve its mobile subscribers with both real-time
offers and loyalty based rewards that will enhance their service experience and make them more
active users. While, Hola! is a one-stop-shop solution that will enable users to access various
social networking sites, such as Facebook and Twitter, email services, including Gmail and
Yahoomail. This also extends to popular web feeds and other relevant applications on their mobile
through a client application, or via SMS or USSD.
“Comviva constantly strives to deliver solutions that improve end subscribers' service experience,
whilst also improving overall business performance for operators through better utilization of
infrastructure and resources. With the implementation of our solution, operator will be able to
deliver more compelling offers of greater relevance at an individual customer level. Comviva’s
Revenue Plus is a customer value management solution that enables operators drive revenue
growth by enabling enhanced revenue planning, customer engagement & retention management,”
said Sabri Amireh, Head of Middle-East and North Africa Region at Comviva
“Given the viral nature of networking and messaging applications, there exists strong latent
demand for an available, easy to use networking and communication service that extends access
to popular networking apps across the entire mobile subscriber base. Hola! eliminates users’
dependence on high-end devices and data plans, enabling operators to extend networking services
to users with mass market devices, thereby opening a whole new market,” said Arun Tanksali,
Chief Technology Officer at Comviva.
Powered by Comviva’s award winning WebAxn platform, Hola! is a standards-based solution that
enables rapid and cost-efficient development, testing, deployment, management, distribution and
marketing of a wide range of client, SMS & USSD based mobile applications.
Revenue Plus is a high precision real-time analytics driven marketing solution that equips service
providers with tools to develop and optimize strategies to capture and enhance customer value.
Taking subscriber usage data from multiple sources, including transactional call data records,
recharge records, billing systems and VAS service usage records, Revenue Plus enables
operators to identify a wide range of service usage and interaction patterns. By analyzing detailed
usage patterns, operators can micro-segment their customer base and design finely targeted
campaigns to ensure greater customer receptiveness and uptake – whilst avoiding revenue
Comviva Technologies Limited
Comviva will be present at Middle East Telco World Summit 2012 at Stand 19.
About Comviva Technologies Ltd.
Comviva is the global leader in providing mobile financial and VAS solutions. Tech Mahindra
Limited, India’s sixth largest software exporter holds majority stake in the company. With an
extensive portfolio of solutions spanning VAS infrastructure, applications delivery platforms and
customer-facing applications, Comviva enables mobile service providers to enrich mobile users'
lives, whilst rationalizing costs, accelerating revenue growth and enhancing customer lifetime
value. Comviva's solutions are deployed by service providers in over 90 countries and power
services to over a billion subscribers globally. For more information, please visit www.comviva.com
Follow Comviva on Twitter, Facebook, LinkedIn
Comviva Technologies Limited
T: +91 124 481 9000