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Mtv Uk Celebrates Record Twitter Campaign For ‘mtv Stars Of 2012'

More than 500,000 votes via #mtvstars for 60 artists - including One Direction, Lady Gaga, Conor Maynard and Jessie J

Dec. 21, 2012 - PRLog -- LONDON, Friday 21 December 2012: MTV UK has received a record number of Twitter votes ahead of the unveiling of its ‘Stars of 2012’, which will be broadcast in a dedicated MTV Music show on Saturday (22nd December).

The interactive campaign to promote ‘MTV Stars of 2012’ delivered more than 500,000 votes in total and an unprecedented 90,000 votes in just 3 days.

MTV UK invited viewers to vote for the 60 artists that featured most heavily on MTV UK music channels, including MTV Music, MTV Hits, MTV Rocks, MTV Classic, MTV Dance and MTV Base, using #mtvstars, and visualised the votes as they came in via a live online vote counter on mtv.co.uk – a first for MTV UK and so successful that Twitter promoted it on its own profile.

The 50 artists with the highest votes will be counted down in ‘MTV Stars of 2012’ which will be broadcast at midday on Saturday 22nd December. Hosted by new music presenter Lilah Parsons, it will reveal the winner from this year’s biggest acts including Carly Rae Jepsen, Lady Gaga, Ed Sheeran and Jessie J.

The use of social media voting and visualisation builds on the successful Twitter voting system created for MTV EMAs and VMAs, with votes being counted by technology partner Mass Relevance.

Philip O’Ferrall, Senior Vice President, Digital, Viacom International Media Networks said:“The huge number of votes for ‘MTV Stars of 2012’ and the first ever live visualisation of these builds on the pioneering voting system we created around the MTV EMAs. It is the perfect way to engage with our youth audience, creating an interactive, rich and immersive experience for all our global music fans - allowing them to connect with the MTV brand wherever and however they choose.”


Helen Morris

W Communications

Ph: +44 (0)7917 646585

Email: helen@wcommunications.co.uk

Kelly Todd

Viacom International Media Networks

Ph: 0203 580 2104

Email:  Kelly.todd@vimn.com

Polly Stevens

Viacom International Media Networks

Ph: 0203 580 2876

Email: polly.stevens@vimn.com

About Viacom International Media Networks UK & Ireland

Viacom International Media Networks UK & Ireland represent 20 channels that offer the very best in music, comedy and kids programming through its MTV, Comedy Central and Nickelodeon brands.  The brands have been market leaders across the three primary genre groups for more than 10 years, reaching 22.9 million homes through SKY, cable and Freeview.

Our ten branded music and entertainment channels comprise of MTV, MTV Music, MTV +1, MTV Rocks, MTV Classic, MTV Hits, MTV Dance, MTV Base, VH1 and VIVA. They feature the best in music alongside popular shows such as Geordie Shore, The Hills, Jersey Shore, My Super Sweet 16 and Cribs. Comedy Central and Nickelodeon in the UK are part of the VIMN portfolio of channels through joint ventures with BSKYB.

Viacom International Media Networks(VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Música y Más. Viacom brands are seen globally in more than 600 million households in more than 160 territories and 35 languages via more than 160 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties.

For more information about Viacom and its businesses, visit www.viacom.com.

Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.

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