The interactive campaign to promote ‘MTV Stars of 2012’ delivered more than 500,000 votes in total and an unprecedented 90,000 votes in just 3 days.
MTV UK invited viewers to vote for the 60 artists that featured most heavily on MTV UK music channels, including MTV Music, MTV Hits, MTV Rocks, MTV Classic, MTV Dance and MTV Base, using #mtvstars, and visualised the votes as they came in via a live online vote counter on mtv.co.uk – a first for MTV UK and so successful that Twitter promoted it on its own profile.
The 50 artists with the highest votes will be counted down in ‘MTV Stars of 2012’ which will be broadcast at midday on Saturday 22nd December. Hosted by new music presenter Lilah Parsons, it will reveal the winner from this year’s biggest acts including Carly Rae Jepsen, Lady Gaga, Ed Sheeran and Jessie J.
The use of social media voting and visualisation builds on the successful Twitter voting system created for MTV EMAs and VMAs, with votes being counted by technology partner Mass Relevance.
Philip O’Ferrall, Senior Vice President, Digital, Viacom International Media Networks said:“The huge number of votes for ‘MTV Stars of 2012’ and the first ever live visualisation of these builds on the pioneering voting system we created around the MTV EMAs. It is the perfect way to engage with our youth audience, creating an interactive, rich and immersive experience for all our global music fans - allowing them to connect with the MTV brand wherever and however they choose.”
Ends
Helen Morris
W Communications
Ph: +44 (0)7917 646585
Email: helen@wcommunications.co.uk
Kelly Todd
Viacom International Media Networks
Ph: 0203 580 2104
Email: Kelly.todd@vimn.com
Polly Stevens
Viacom International Media Networks
Ph: 0203 580 2876
Email: polly.stevens@
About Viacom International Media Networks UK & Ireland
Viacom International Media Networks UK & Ireland represent 20 channels that offer the very best in music, comedy and kids programming through its MTV, Comedy Central and Nickelodeon brands. The brands have been market leaders across the three primary genre groups for more than 10 years, reaching 22.9 million homes through SKY, cable and Freeview.
Our ten branded music and entertainment channels comprise of MTV, MTV Music, MTV +1, MTV Rocks, MTV Classic, MTV Hits, MTV Dance, MTV Base, VH1 and VIVA. They feature the best in music alongside popular shows such as Geordie Shore, The Hills, Jersey Shore, My Super Sweet 16 and Cribs. Comedy Central and Nickelodeon in the UK are part of the VIMN portfolio of channels through joint ventures with BSKYB.
Viacom International Media Networks(VIMN)
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