“The regional Kroger launch of Rooibee Red Tea meets our growing customer demand for healthy organic beverages,” comments Kristin Waldvogel, Category Analyst, Kroger Natural Foods. “Plans are being developed to introduce Rooibee Red Tea to other Kroger divisions in 2013.”
Known as rooibos (ROY-boss) in a bottle, Rooibee Red Tea is made from brewed rooibos tea. It is naturally caffeine-free, and known for its cool, sweet, refreshing flavor, and it contains powerful antioxidant properties. Rooibos, a plant grown in the Cederberg region of the Western Cape Province, has been used medicinally by South Africans for centuries, and has recently grown in popularity worldwide. Since its 2009 launch, Rooibee Red Tea has become popular with tea lovers of all ages, especially families looking for healthy beverages.