PRLog (Press Release) - Dec. 20, 2012 - Piscataway, New Jersey -- When Kevin Shroff interviewed a small business as part of his MBA class, he realized that they were making the same strategic and tactical mistakes that Kevin had made years ago when he launched his own business. That insight sparked an idea: creating the world's first decision engine that matches business strategies with business goals. Small businesses have something to look forward to as they set their business goals for the next year.
With the help from his twin brother Keith, he developed and launched www.StrategyVP.com, a disruptive technology that helps small businesses reach their goals. StrategyVP's smart decision engine automatically selects the most appropriate marketing activities with the highest return on investment. The algorithm takes into account business goals and other variables to display activities in a sequence that delivers maximum impact. Additionally, the website provides step-by-step instructions on how to complete each activity. Time-strapped small businesses have an option to delegate these activities to StrategyVP’s back office.
StrategyVP.com distills overwhelming amount of information so small businesses can focus on a handful of activities that match their goals. StrategyVP’s content was developed with the help of strategists and small businesses. This allows members to leverage collective intelligence and skip the trial and error loop.