“Flavor! Napa Valley,” additionally represented a bigger cause than a love for wine and the culinary arts. All of the net proceeds from each of the events were pulled and given in “support of the programs and scholarships at The Culinary Institute of America's Greystone Campus in St. Helena, Ca.” The festival creators strived to provide a cyclical service. By featuring recent graduates of the culinary art school and additionally giving back to the school by providing funding for scholarships, “Flavor! Napa Valley” is working to better the study of food and beverage in everything they do.
The festival ran five days and featured many different events for its patrons to participate in. Starting on Wednesday November 14th and running until Sunday November 18th, each event corresponded with a variety of food or wine being shown that week. Among these events included a 'Wine Tasting with Rajat Parr,' a 'Culinary Demonstration with Johnny Iuzzini,' and a an 'Interactive Lunch with Masaharu Morimoto.' With many events sold out, the festival was again an annual success.
Delta Airlines sponsored the five shuttle buses that transported festival attendees to different events that were being held at multiple locations in Napa Valley. Full Sail Graphics and Marketing participated in the festival by providing graphics for the buses. Delta, and the festival organizers, chose Full Sail Graphics & Marketing to print and install attractive graphics that promoted the event and highlighted different destinations where Delta flies. Special attention was given to make sure that the graphics did not interfere with the beautiful views driving through Napa Valley, while still promoting the Delta brand.
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