Whether it’s customers, material suppliers or potential partners, looking beyond the English-language market can make sense for all sorts of businesses. These days the fastest-growing markets for many U.S. companies—whether they’re making smartphone apps or specialized machine parts—are in China, India and other developing countries. And even if you’re only working close to home, there’s a good chance there’s a potential market in local immigrant communities.
The problem, of course, is that language really can be a barrier. That’s where Translation Cloud, http://translation-
That means you can explain the nuances of your business on a Chinese-language website, create a version of your new video game to sell in South Korea or include a version of your product instructions in flawless Spanish.
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All of which means, there’s no reason you can’t be talking to a lot more people about your company than you are right now.