The updated whitepaper includes detailed Q3 2012 statistics about Kinesis’ online survey platform usage, and specifically the incidence at which various traffic metrics now occur on mobile devices versus desktop devices. Q1 2012 data published in the original version of the whitepaper remains and is provided for comparative analysis. Kinesis, as the leading mobile and multi-mode survey software provider, has published its data primarily as a predictor of what the market research industry as a whole will likely experience as mobile usage among survey respondents continues to increase. The whitepaper also addresses how the current lack of mobile device support may be biasing online research studies.
“Comparing the first and third quarters of this year, Kinesis saw significant increases in its mobile survey traffic for both the U.S. and Europe,” said Kinesis CTO Juha Vehnia. “Mobile survey respondents now represent 30.74% of Kinesis’ overall U.S. survey respondents. While many companies may not be ready for advanced mobile research methodologies, the data clearly indicates that mobile device users now represent a significant portion of market research survey participants. The industry must take immediate steps to ensure it is adequately supporting this group.”
Statistics detailed in the whitepaper were compiled based upon metadata from all survey traffic hosted on Kinesis’ SaaS infrastructure during the first and third quarters of 2012. Traffic breakouts are provided by device type, browser type, and geographic region. Also included are data relative to completion and dropout rates by device.
The updated Online Survey Statistics from the Mobile Future whitepaper is available for free download on the Kinesis website: www.kinesissurvey.com/
About Kinesis Survey Technologies
Kinesis Survey Technologies, LLC provides a multimode survey and panel management product suite to advance innovation in both mobile and desktop-based market research. Delivering intuitive, state-of-the-