London, 20th December 2012 – Data released today by IT research company CONTEXT shows that the adoption of Microsoft’s new operating system Windows 8 has to date been slow across businesses in Western Europe.
Figures show that by the end of November 2012, Windows 8 PCs and tablets had made up more than 55% of all Windows sales by Western European's distributors selling into dealers, etailers and retailers across the region. Yet compared to the same period during the launch of Windows 7, the penetration of Windows 8 for the whole of November at 52% was six points below that reached by Win 7 at the time, 58%.
However, splitting these results into consumer and business users shows a clear difference. Windows 7 achieved a penetration rate of 65% of all Windows consumer OS sales in November 2009, while Windows 8 rate in November this year was 68%.
Microsoft's strategy of focusing on the consumer market for the Windows 8 launch clearly shows in the rate of adoption by business users. In November 2009, Windows 7 was already gaining a secure foothold in business with 31% of sales of all Windows business OS sales. Windows 8, in contrast, only achieved 8% share of Windows OS business sales in November 2012.
“We know that PC sales overall declined over the last few months and it looks like Windows 8 has so far not had the boosting effect that many in the business had been hoping for”, said Jeremy Davies, CEO and co-founder at CONTEXT.
Unit sales via the channel in Europe for Windows-based products were down -11.2% year-on-year in October, with strong weekly declines during the month mitigated by a moderate +3.2% growth in the week following the Windows 8 launch. However, November saw Windows-based sales in European distribution go down by -27.1% compared to the same period a year ago.
The lack of Windows 8 tablets showed across sales figures of portable devices last month. At the end of November 2012, mainstream Notebooks made up 77% of all Windows 8 sales in European distribution, compared with 14% for Desktops and 3% for Tablets.
“Despite the much-vaunted touch-screen capability of Windows 8, only 2% of Windows 8-based Notebooks sold via Europe's distributors actually featured a touch screen”, added Davies.
Country split: Windows 8 share of Windows-based system sales in distribution by country - Nov 2012
Windows 8 56.6%
Windows 7 43.2%
Windows 8 56.1%
Windows 7 43.9%
Windows 8 56%
Windows 7 43.8%
Windows 8 53.2%
Windows 7 46.7%
Windows 8 45.8%
Windows 7 54.2%
Headquartered in London with over 130 staff in 12 countries, CONTEXT specializes in tracking technology sales and pricing across the globe. With real-time data captured from a wide range of channel sources including exclusive access to Global Technology Distribution Council members, the $3 billion of sales processed each week in Europe provides the most accurate channel market information available today across a range of business and consumer technology products. CONTEXT reports and services enable our customers to assess their business operations in the light of actual sell-out figures, and make business-critical decisions based on hard data. Follow us on Twitter: @contextworld.com or visit our website: www.contextworld.com.
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