The ceremony took place in the state-run hotel of Cadiz and was presided over by HRH, the Princes of Asturias who have presented the prizes on previous occasions. More than 400 guests attended the event and amongst those in attendance were distinguished personalities from the political and business world.
Xtraice, already holds an AJE prize on a local level and has now impressed the demanding jury on a national level with its results and externalisation methods, convincing them of its ability to reach more than 50 countries, creating at the same time greater wealth and employment within Spain.
Xraice has succeeded in installing its synthetic ice rinks in more than 50 countries around the world following its excellent policies in its production and merchandising processes. The ice rinks of Xtraice have captivated the public for their superior quality and for having achieved a similar condition to conventional ice. In reality, the plastic ice of Xtraice has successfully positioned itself as the closest alternative to real ice.
Xtraice already has 13 offices in different countries, which allows the company to give quick, personalized treatment to every one of its clients.
These two factors have succeeded in making Xtraice a solid brand with an impeccable reputation, having achieved globalisation of its product. It is this excellence which has been recognised by this year’s National Young Entrepreneur Award.