Yet another Industry first by Tata DOCOMO- Launches Always Plus Campaign

Dec. 20, 2012 - PRLog -- Yet another Industry first by Tata DOCOMO- Launches Always Plus Campaign

~ Offers a plus point on every product over the leader~

Taking yet another path-breaking initiative in telecom industry, Tata DOCOMO, the unified telecom brand of Tata Teleservices Limited today launched an exciting campaign for its GSM customers, which promises an always plus benefit over the leader across all the products. What makes this campaign unique is through this campaign Tata DOCOMO has revamped its plans, recharges, rates and services and made them a little better than that of the leader of that particular category.

Under this Offer, Tata DOCOMO will provide a plus point on every product over the leader. Be it Full Talk-time products, Internet plans, Unlimited Plans or Rates the customer will always get a plus from DOCOMO. Under Full Talktime category, customers on making a recharge of Rs 222 will get full talk time plus an additional benefit of Local & STD calling at half the rate for next 30 days. Whereas on making recharge of Rs. 250, customers will get unlimited 3G data for 30 days along with full talktime.

Under Internet plans, customers opting for a recharge of Rs 99 will get 1GB data Plus additional benefit of Local & STD calling at half rate and those who opt for recharge worth Rs 98 will get 1 GB data Plus local  on net calling at 1P/6 Sec and free on net messaging facility for 30 days. whereas, under Unlimited Plans category, customers on making a recharge of Rs. 123 will get 20 hours of free local on net calling per day, rest four hours calling will be charges at a price of just 1P/3 Sec (6 PM to 10 PM) and on making recharge of Rs 666, will get a benefit of unlimited local calling.

on this announcement, Mr Shailendra Singh, COO & Hub Head, Central, DOCOMO said, “Always Plus is result of an extensive Industry research, It will help us in keeping our current customers happy as they will be getting best of industry products and services, and will also attract new customers as they will be getting some additional benefits than what they are getting now. It is a highly lucrative offer for our prepay GSM customers as it enables them to utilize industry best calling, Data & SMS benefits. Being the country’s most transparent, innovative and liberating telecom brand, we aim at designing plans that offers extra benefits along with simplicity. These power-packed recharge vouchers also offer added advantage of longer period validity---one more reason for us to name it as Always Plus offer!”

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