While SuperJeweler often features various themed collections on the company website, this is the first time they’ve hosted a guest curator from the fashion world. Lawson draws inspiration from his extensive experience as lead costume designer and “visual storyteller”
SuperJeweler CEO Andrew Fox is thrilled to have a designer of Lawson’s caliber acting as a voice for the brand, which is defined by affordability, versatility and an emphasis on fun and fashion. This new partnership was also the focus of an InStyle.com article and is just the latest in a series of high-profile media appearances by SuperJeweler products, including placements on Emmy winning TV shows like The Doctors, The Rachael Ray Show, and The Talk with Sharon Osbourne.
Founded in 1999, SuperJeweler specializes in providing the lowest prices online on everything from diamond engagement rings, tennis bracelets and diamond studs to pearls, gemstones and fashion jewelry. The staff at SuperJeweler is dedicated to offering a huge selection of really nice jewelry at really low prices. For further information or to see Daniel Lawson’s collection, please visit www.superjeweler.com/