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Marketing is Violence: Academic journalist hits out at marketing

Forget violent content, shock and fear appeals; new research by writer Marianna Cage argues that marketing itself is violence.

Dec. 19, 2012 - PRLog -- Marketing is violence: a user guide is an extensively researched challenge to the new demigods of marketing. Academic and journalist Marianna Cage smashes the false idols of consumer capitalism and reveals the dark secrets of its lingua franca.

"A real tour-de-force. It needed to be said." Dr Arianna Bove, Lecturer in Politics and Ethics, Queen Mary, University of London.

"A complete showstopper!" Erik Empson PhD, editor of generation-online.

"Marianna Cage has rewritten the script(ure) mom!" Amit, CASS, Singapore.

Marketing is violence explores the nature of marketing as an exercise of privatised social power and its effects on our minds and our bodies. It is presented in clear, accessible intelligent prose but also includes a number of case studies and discussion points that act as a study/ teaching guide as well as an extensive bibliography. A must for everyone from the grand strategist to the curious consumer.

Available as an ebook for free on 19/121/2012 at:

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Source:Not So Noble Books
Location:United Kingdom
Industry:Marketing, Advertising
Tags:Violence, Marketing, Marinna Cage, Aggression, Advertising
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