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Cycle for Survival at Equinox Franklin Street

Memorial Sloan-Kettering Cancer Center’s Fundraising Event with Founding Partner, Equinox, Marks 1st Year in Boston to Help Drive Research into New Treatments for Rare Cancers

 
PRLog - Dec. 19, 2012 - BOSTON -- WHAT: Cycling enthusiasts and novices alike are invited to join the battle against rare cancers by registering to ride with friends and family at Memorial Sloan-Kettering Cancer Center’s (MSKCC) Cycle for Survival, which will be held at Founding Partner, Equinox, locations, including Equinox Franklin Street in Boston, MA on Saturday, February 10th, 2012. Cycle for Survival is a national indoor team cycling event that has raised more than $18 million in six years for research led by MSKCC into rare cancers, such as sarcoma, pancreatic and ovarian cancers.

Teams register to ride for a four-hour shift, with a maximum of eight riders per bike. Teams may register multiple bikes. Or, for serious athletes that want to ride the entire four hours on their own, there is the Cycle Extreme option. All teams are required to raise a minimum of $1,000 per bike, and riders participating in Cycle Extreme have a minimum requirement of $4,000.The event also features complimentary fitness classes, massages and children’s activities. Riders must be 18+.

Riders can register for Cycle for Survival online. Registration opened in September and will be held throughout fall 2012. Equinox membership is not required for participation.

WHERE: Euinox Franklin Street, 225 Franklin Street, Boston MA, 02110; 617.426.2140

WHEN: Registration is now open for Cycle for Survival on Saturday, February 10th, 2013; (2) sessions: 8:00AM to 12:00PM and 1:00PM to 5:00PM.

REGISTRATION: Must be 18+ to participate; Equinox membership not required. To register please visit http://www.equinox.com/classic/Life/Giving.aspx.

ADDITIONAL INFO: Cycle for Survival is the national indoor team cycling event that funds research into rare cancers led by Memorial Sloan-Kettering Cancer Center (MSK). The event was started in 2007 by rare cancer patient Jennifer Goodman Linn, and together with Founding Partner, Equinox, Cycle for Survival has become one of the world’s fastest-growing athletic fundraising events. Since 2007, Cycle for Survival has raised more than $18 million. Within six months of the events, every dollar raised is allocated to research projects led by MSKCC. This means patients quickly see the benefits of donations in the form of new clinical trials and investigational treatment options. Half of all people with cancer suffer from a rare form of the disease, such as pancreatic or ovarian cancer, but research is often underfunded, leaving patients with limited treatment options. Through 2012, Cycle has funded more than 50 clinical trials and research studies into rare cancers. For more information, go to www.cycleforsurvival.org, or follow Cycle for Survival on Facebook, Twitter and YouTube.

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About Equinox:
Equinox Fitness Clubs operates 58 upscale, full-service facilities in New York, Chicago, Los Angeles, San Francisco, Miami, Boston, Dallas, DC and London. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, group fitness classes, personal training, spa services and products, apparel and food/juice bars. Since its inception in 1991, Equinox has developed a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results. www.equinox.com

IT’S NOT FITNESS. IT’S LIFE.

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Phone:617-423-4624
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Industry:Sports, Lifestyle
Tags:equinox, cycling, beat cancer
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