PRLog - Dec. 20, 2012 - ATLANTA -- Atlanta, GA- On Dec 16, 2012, global television station Teens Channel 17, in conjunction with Reignfall Entertainment, helped launch new teen cosmetics line Ja’Ishe with a celebrity-filled promotional event.
Well-known Atlanta teen socialites, entrepreneurs and budding cosmetics moguls, Ja’Ishe CEO’s Kenedi & Treasure celebrated their new line with a hot performance from pop sensation Jacob Latimore. Fresh off the release of a brand new sizzling video and single, “Nobody Like You” featuring Disney actress/singer Cymphonique Miller, daughter of icon Master P., Latimore is making waves in the music industry and with teenagers across the globe.
JA"ISHE TEENS COSMETICS AD: http://youtu.be/
Kicking off the night were scores of teen superstars hitting the red carpet, including the new face of Usher’s foundation, T-Rep, OMG Girls, King Issa and more. As the diverse crowd of fresh-dressed teen guests poured into the cool 595 events facility, Latimore gave every girl her dream photo on the red carpet while the legendary DJ Key cranked out the hottest urban sounds.
Stunning in their signature makeup and nail polishes, Kenedi & Treasure met and greeted everyone in grand fashion, while their commercial for Skittles candy-colored shadows, polishes and lip glosses looped on giant flat screens. The excitement of the party grew as samples of Ja’Ishe cosmetics were distributed. Then with excited young women screaming his name, Latimore took the stage and delivered a killer performance that had the crowd nearly out of control.
Upstairs in the plush Teens Channel 17 media room provided by Kenedi & Treasure, Production Assassins’ sharp film and camera crew covered the event in its entirety. They shot fun celebrity interviews hosted by Teens Channel 17 anchor Sara Bess and her co-host Ceya, who were a fabulous duo to watch at work. Kenedi & Treasure gave a compelling interview about the origin of their cosmetic line: a true and compassionate story of two young teens with a dream and the loving support of their parents to make that dream a reality.
As Sara Bess taped a chat with Jacob Latimore, asking right away about his relationship status, Asia engaged the surrounding crowd of young women anxiously awaiting his response. Latimore surveyed the media room scene filled with the patient faces of beautiful smiling Ja’Ishe lipglossed teens, then answered “single.” Mascaraed eyes batted and whispering and chatter filled the room. Latimore closed his interview with a touching round of candid shots with Bess and his mother Tish.
The OMG Girls were up next, and entered our media pad requesting water and quick touch-ups from our skilled hair and makeup team. Then they delivered an amazing interview on point with their fast moving career trajectory. The OMG Girls have an exciting game plan for 2013, which they reveal in our exclusive interview airing soon on www.TeensChannel17.TV.
Emerging hip-hop artist King ISSA followed and handled himself with skill and smoothness. It was fun to watch the new performer keep his cool as co-host Ceya grilled him on a variety of topics. Next he obliged her with her a crazy mad lyrical spill, and wrapped up the interview with a cool exit that may become his signature move.
Arriving late from Harts’ Field was T-Rep, who came straight from NYC where he’d wrapped up a promotional campaign with Usher Raymond. As the face of Usher’s New Look 3rd Annual World Leader Program, T-Rep displayed amazing talent. His smooth, sharp style and media savvy demonstrated why Usher chose this remarkable young man. T-Rep is a pure role model and shining example for teenage men everywhere. His interview was humorous and engaging, then he killed the crowd with a stunning freestyle performance.
Watch the complete event on Teens Channel 17 anywhere in the world on January 1, 2013 at 7pm ET. Viewing is simple. Go to www.TeensChannel17.TV and download the app on a smart phone, or view the link directly on an iPad, iPod, or PC. There are never any sign up forms or fee in order to view our programming. Teens Channel 17 is a global public television channel.
Shout Out to Production Assassins, Teens Channel 17 Host Sara Bess & Co-Host Ceya, Global Network Promotions Director of Marketing Michael Cudahy, Voltron Productions Project Administrator and Lead Coordinator Sypher, and my assistant Otta. Great job, team.
LEONARD WILLIS (Director of Operations)
360* Entertainment Media Marketing
Buckhead, Atlanta, GA 30305