Often the main challenge to the success of a restaurant is how to quickly communicate new offerings such as specials and venue details to prospective patrons. In order to do this the ownership has embarked on a new marketing strategy that incorporates a new desktop website mobile website, online ordering system as well as a text messaging campaign designed to provide instant deals, discounts and coupons. Giovanni’s realized the importance of a strong web presence and chose CMP Mobile as the catalyst that was best equipped to provide this new and cutting edge way of reaching customers instantly. While it is important to have a fully featured and robust desktop website, it has become imperative to provide a mobile website specifically formatted for smartphone and mobile devices. This type of mobile marketing has become key to staying connected to current and prospective patrons in real time. Equipped with the knowledge that 74% of online retailers and stores are currently developing an aggressive mobile strategy to market to their customers and that 61% of smartphone users make local searches from a device, it is not too hard to see why Giovanni’s has fully embraced this new technology as a way to connect with customers. It is estimated that by 2015, the amount of people browsing the net from their phone will pass the amount browsing from their PC. Visit Giovanni’s new website at www.pizzagio.net or mobile website at m.pizzagio.net
CMP Mobile is an innovative full-service mobile marketing firm headquartered in King of Prussia, Pennsylvania. We specialize in web site design, custom mobile app development, mobile websites, text message campaign management and online ordering systems. Owners Jim Posca or Brian Collins can be reached by calling 484-362-9546 or visit www.cmpmobile.com for more information.