PRLog - Dec. 18, 2012 - SAN MATEO, Calif. -- InfoArmy, the pioneering crowdsourced competitive intelligence provider, has been named a Finalist for two 2013 SIIA CODiE Awards in the ‘Best Sales and Marketing Intelligence Solution’ and ‘Best Crowdsourced Solution’ categories.
InfoArmy Competitive Intelligence Reports: An overview page for quick drill-down
Serving as the preeminent awards program for the software and information industries, the SIIA CODiE Awards have been honoring outstanding achievement and vision for 27 years. Finalists in the Content categories represent the best products, technologies, and services created by or for media, publishers, and information services providers.
“The competitive intelligence industry is ripe for disruption,”
InfoArmy reports are well-suited for a broad range of business professionals because they allow users to quickly drill down on information they need, such as executive team changes or website branding over time. The report database is also linked to show each company in the context of its competitive ecosystem. For example, Spotify’s report compares revenue growth over time with Rdio, MOG, and Rhapsody.
InfoArmy crowdsources the creation of these reports from researchers on six continents, allowing rapid database growth. The “Army” is motivated by a 50/50 split of report sale revenue. There are currently almost 6,000 free and paid reports.
“The CODiE Awards competition was extremely competitive this year with a record number of innovative products and solutions competing,” said Kathy Greenler Sexton, VP & General Manager for the Content Division at SIIA. “All of our CODiE Awards finalists should be commended for their innovation and market-leading products and services.”
CODiE Award winners will be announced during a special luncheon on January 31 in New York City during the SIIA’s annual flagship conference for information industry leaders, IIS 2013: Breakthrough.
InfoArmy is pioneering crowdsourced competitive intelligence for businesses. It creates comprehensive and affordable Competitive Intelligence Reports designed for the iPad. The reports are created by a global community of researchers motivated by a crowdsourced revenue-share model. Founded in 2011 and launched publicly in June 2012, InfoArmy has raised $19.3 million in venture funding. The company has 27 employees with offices in San Mateo, CA and Coimbatore, India.
The free InfoArmy app is available at the iTunes App Store. More information is available at www.infoarmy.com.
The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industries, providing global services in government relations, business development, corporate education, and intellectual property protection to more than 700 organizations worldwide. The SIIA Content Division is one of six industry-focused divisions, and serves the media, publishing, information services and technology companies that drive the $462 billion content industry. For more information, visit www.siia.net/