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Snow King Ski Patrol inks partnership for uniforms from Outdoor Research

Snow King’s 32 volunteer patrollers to use OR’s Igneo jackets, pants starting this season.

 
PRLog - Dec. 18, 2012 - Seattle, Wash. (Dec. 18, 2012) – Snow King Mountain in Jackson, Wyo., embodies the spirit of the “town hill,” the kind of ski area that touches every level of a skiing community. On any given day, people on the hill range from high schoolers and professional-level racers who are training to first-timers learning to ski, locals out for a few laps on their lunch hour to visitors in town for a week of skiing.

The fact that the ski area is such a deep part of the fabric of the community made it a natural partner for Outdoor Research, the Seattle-based manufacturer of outdoor and ski apparel and accessories. Starting this winter at the “King,” as it’s locally known, the all-volunteer, 32-member ski patrol will use uniforms provided exclusively by Outdoor Research.

“Our philosophy has always been to build gear for real people who like real outdoor adventures – period. Snow King Mountain, with its breadth of different kinds of skiers using the mountain for very different reasons, really embodies that,” said Jordan Wand, VP of Product and Marketing for Outdoor Research. “Beyond having patrollers represent our brand in a place with such a strong ski community like this, we value the real-world feedback that operations like Snow King using our gear provide us.”

Operating since 1936, Snow King was first ski area to operate in Wyoming, and offers an impressive 1,500 vertical feet just six blocks south of the center of town. Its runs span the range, from beginner to double black diamond, and Ski School Director Bill Briggs was the first person to ski Wyoming’s Grand Teton in the Teton Range, just north of town.

“Our organization is comprised of community volunteers who selflessly donate their free time to ensure the safety of the recreating public,” said Snow King Mountain Manager Adam Shankland. “We really appreciate the opportunity to create such a strong uniform program with a brand like Outdoor Research. The products are top notch, and the bottom line is they help our team do its job more effectively.”

Snow King Ski patrollers will use Outdoor Research’s Igneo jacket and pant collection, among other ski products from the OR line.

The partnership with Snow King Mountain follows news this summer that Outdoor Research would also partner with neighboring Grand Targhee Resort, located on the west side of the Teton Range, for its uniform program. Outdoor Research also has similar partnerships with Mt. Bachelor Resort in Oregon and Snoqualmie Pass Resort in Washington.

About Outdoor Research
Outdoor Research® is Designed by Adventure®. We provide Innovation and Inspiration for the Relentless Adventurer. Based in Seattle – with in-house manufacturing and prototyping capabilities at our company headquarters – Outdoor Research was founded in 1981 after a failed piece of gear on an Alaskan climbing expedition inspired ideas for a better design. Ever since that first product, the X-Gaiter, put Outdoor Research on the map, we have been dedicated to building better outdoor apparel, gloves, hats and an array of other outdoor accessories informed by real-world testing. We develop innovative, functional, bomb-proof products that are beautiful in their simplicity. Design abides by the maxim ‘make it better, not just new or different,’ and our gear is backed by our Infinite Guarantee®. We listen, value and empower each other and our fellow adventurers – we invite input from our customers, athlete ambassadors and the International Federation of Mountain Guides Associations Test Team. We’re independent, letting us strive to provide the best value to our customers, not shareholders. We are committed to our core sports: alpinism, rock and ice climbing, hiking, backpacking, paddling, trail running, and backcountry and sidecountry skiing. We’re growing, as a company and as individuals. And we’re having fun along the way.

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Source:Outdoor Research
Country:United States
Industry:Apparel
Tags:Outdoor Research, snowking ski patrol, jordan wand, adam shankland
Shortcut:prlog.org/12045756
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