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IWC Schaffhausen celebrated the opening of its Flagship Boutique in Beijing, China recently. Friends of the Brand and selected guests were among those in attendance at the spectacular un- veiling ceremony in the Parkview Green Mall, followed by the premiere of an IWC Portu- guese Sidérale Scafusia dedicated to Beijing, an evening to remember.
The architecture of IWC’s third Flagship Boutique is just as exceptional as its surroundings. The facade of the approximately 300 square-meter, bi-level glass cube is an eye-catcher in its own right. A brainchild of in-house designers and architects, the signature interior reflects the luxurious ambience of IWC’s collection. Fitted out with sumptuous dark woods and exquisite materials, the Flagship Boutique creates an elegant atmosphere that invites customers to explore the six fascinating watch families along with boutique-exclusive editions, and the IWC
Collection, only available in Flagship Boutiques, and made up of innovative, hand-picked items and accessories as exquisite and outstanding as the watches themselves. The blog post will contain stunning high-res images directly from inside the architecturally rich boutique in Beijing.
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From the first portable timepiece, invented In 1504, by Peter Henlein of Nuremberg, Germany to the modern sophisticated designs of La Maison de Christian Dior, timepieces have transcended from functionality to become a luxury status symbol.
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