HSMAI’s Digital Marketing Strategy Conference
January 30th in New York City
New York, NY – The Hospitality Sales and Marketing Association International (HSMAI), the industry’s leading advocate for hotel revenue growth, will host its annual program focused on digital marketing in New York City. On January 30, 2013, attendees at HSMAI’s Digital Marketing Strategy Conference will learn about the latest trends and best practices, and discuss how the discipline is evolving.
Adele Gutman, Vice President of Sales, Marketing and Revenue for the Library Hotel Collection, has been selected to deliver a presentation addressing, “How to survive and thrive after a negative TripAdvisor review.”
The one-day interactive conference features industry thought leaders and topics within various digital marketing sectors. With its continued commitment to growing business for hotels and their partners by inspiring marketing, the conference is organized by HSMAI’s Digital Marketing Council and will allow attendees to take away strategies and practical applications to address the latest industry trends and best practices for their own companies.
“I am passionate about excellence in Reputation Management because it is simultaneously a magnet for business, a reflection of excellence in hospitality achieved, as well as a highly efficient and cost free tool to help managers in their quest to provide the highest standards of service, quality and value for their guests,” says Ms. Gutman. “By focusing on reputation, the Library Hotel Collection has elevated the guest experience, the employee work experience, and our bottom line profitability, all at once. What could be more rewarding?”
For more information on the Digital Marketing Strategy Conference, or to view a full schedule, visit www.hsmai.org.
About Library Hotel Collection
In 2012, the Library Hotel Collection (formerly HKHotels) received a Gold Adrian Award for their achievement in Reputation Management having accomplished their ultimate goal of having all four Manhattan hotels ranked as the top four hotels in NYC by the members of TripAdvisor. Although the rankings change frequently, the Casablanca, Library Hotel, Hotel Elysee and Hotel Giraffe consistently remain in the top 5-10 spots year after year. Today, all 4 are ranked in the top 5 positions out of 435 hotels in New York City. All four LHC properties were also awarded 2011 and 2012 Certificates of Excellence from TripAdvisor, and the Casablanca has reigned as the #1 hotel in New York for over 2 years.
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region.