Berkshire Hathaway Puts Its Strength Into Prudential

PRLog (Press Release) - Dec. 18, 2012 - The Prudential Real Estate brand has a new business partner, and it is one of the best in the country. The nation’s second largest real estate broker, Berkshire Hathaway, Inc., has formed a joint venture with Prudential Real Estate’s parent company Brookfield Asset Management to create Berkshire Hathaway HomeServices®, the companies announced recently. The new franchise brand joins the existing brands and affiliate networks of Prudential Real Estate and Real Living Real Estate.

“All across the world, people know and trust the Berkshire Hathaway name. Now coupled with Prudential Real Estate’s reputation for quality service, they establish a real estate powerhouse,” said Mark Stark, CEO of Americana Holdings which is the 6th largest in Prudential’s North American Real Estate network. “This partnership highlights Prudential’s and Berkshire Hathaway’s reputation as brands of integrity, stability and trusted advisors when buying or selling a home. You can count on this network of brands and their combined reputations for outstanding client service.”

Berkshire Hathaway chairman and CEO Warren Buffet made the announcement and emphasized his enthusiasm for the nation’s top real estate franchise. “Berkshire Hathaway HomeServices® is a new franchise brand built upon the financial strength and leadership of Brookfield and HomeServices,” said Warren Buffett, chairman and CEO of Berkshire Hathaway Inc. “I am confident that these partners will deliver value to the residential real estate industry, and I am pleased to have Berkshire Hathaway be a part of the new brand.”

Berkshire Hathaway HomeServices® unites proven operational excellence, demonstrated integrity and the reputation of Berkshire Hathaway—among the world’s most admired companies, according to Fortune’s 2012 ranking—to deliver its real estate franchise offering in the market. This combination enables brokers and affiliates to attract and retain the best agents to provide superior customer service and to drive performance and profitable growth. Berkshire Hathaway HomeServices® will be available in 2013.

“We are thrilled that one of the world’s top business minds sees the power of the Brookfield network of brands” said Stark. “It truly demonstrates that there is no better company to work with when buying and selling your home. From the very beginning, you’ll know you are working with a professional that has the experience, technology and marketing tools to get the absolute best value for you.”

Stark is one of Prudential Real Estate’s top executives, with Prudential Americana Group in Nevada and Prudential Arizona Properties, both the largest Prudential franchises in their respective states. In 2011, Americana Holdings, LLC achieved a record-breaking year with $2.2 billion in sales.

Combined, it has 21 offices and 2,000 real estate sales executives between the two states. The award-winning company is home to some of the country’s top-selling real estate executives and teams and has been recognized by JD Power and Associates multiple times for its commitment to customer service.

Prudential Americana Group was ranked #20 in RIS Media’s 24th Annual Power Broker Survey of the country’s top 300 real estate companies http://remag.rismedia.com/t/14873.

In 2012 Prudential Americana Group was named a “Best Place To Work” in Southern Nevada. Prudential Americana Group also houses a fully accredited real estate school with free Continuing Education classes every month.

Through its real estate brands, Prudential Real Estate has nearly 80,000 real estate professionals in more than 2,800 locations across North America. Its global footprint spans North America, the United Kingdom, France, China, Singapore, India, Brazil and Australia, and includes more than 2,500 employees worldwide.  

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