PRLog - Dec. 18, 2012 - RICHMOND, Va. -- Carpenter Co. and SleepBetter.org have struck viral-video gold by partnering with YouTube stars Rhett & Link. The comedy team produced an ambitious video that quickly was dubbed the “ad of the day” by Adweek, was featured by MSN.com and CBSNews.com and has topped one million views (and counting) since it was launched on November 13.
Sleep Advice, Tips and Information from SleepBetter.org
The video can be watched here: https://
“The video is one of the most creative projects we’ve produced in our multiyear effort to engage Americans in the subject of getting better sleep,” said Dan Schecter, senior vice president of consumer products at Carpenter Co. and creator of SleepBetter.org (http://sleepbetter.org)
The video features the first side-by-side “Spot the Differences”
The video invites viewers to go to SleepBetter.org’
The promotion has swelled the SleepBetter Facebook page to more than 225,000 active participants, with thousands of additional requests for the highly acclaimed, monthly Sleep Better newsletter Sweet Dreams and a near doubling of the daily unique visitor traffic to SleepBetter.org.
About Carpenter Co.
Carpenter Co. is the largest manufacturer of comfort cushioning products in the world. The Richmond, Va.-based company manufactures a wide variety of polyurethane foam and polyester fiber products, all designed to make the world more comfortable. Born and built in the United States, Carpenter Co. has a 64-year history of designing the world’s most comfortable products and remains on the cutting edge of product development, creating innovative products that improve sleep and enhance active life styles. The Carpenter Co. Consumer Products Division offers a dynamic line of trusted products, including Isotonic®, ErgoFresh™, Ambient™ and IsoCool™ by Isotonic® pillows, mattress pads and neck pillows as well as comfort technologies like Avena™ and Avela™ and new technologies like IsoFresh™. For more information, visit www.carpenter.com.
Created by Carpenter Co., SleepBetter.org is dedicated to helping people sleep better. Designed as an online resource, the website creates a forum for visitors to define, discuss and discover solutions to fit their particular sleep needs. SleepBetter.org’