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Pertex® partners with mountain lifestyle brand Stio™

Pertex®, designer and manufacturer of high-performance fabrics, today announces a partnership with Stio™, the recently launched mountain lifestyle company.

FOR IMMEDIATE RELEASE

 
PRLog (Press Release) - Dec. 17, 2012 - Clitheroe, UK – Pertex (http://www.pertex.com)®, designer and manufacturer of high-performance fabrics, today announces a partnership with Stio™ (http://www.stio.com), the recently launched mountain lifestyle company. The Jackson Hole-based apparel and accessories brand has introduced five new styles featuring Pertex® Microlight (http://www.pertex.com) in their new fall 2012/2013 collection.

Pertex provides fabrics to an array of top outdoor industry manufacturers in the U.S. and Europe for creation of high-end apparel and sleeping bags. Pertex’s reputation and range of high quality fabrics is what brought Stio to the brand.  

“Stio is committed to working with the highest-quality ingredient brands wherever possible,” said Stephen Sullivan, founder of Stio. “Pertex fit the bill perfectly, and we are excited to move forward with our partnership into future collections.”

Pertex is featured in Stio’s men’s line (http://www.stio.com/mens) and is used in a variety of pieces, all of which have different purposes for getting outside and put on display the full range of Pertex relevance and performance. Pertex allows the Stio products to all find the sweet spot in the fashion-meets-function arena, blending flawlessly into the high-style aesthetic while still providing complete protection.

Stio selected the Pertex® Microlight fabric to use in a variety of applications within their line. The Pertex® Microlight range offers some of the softest and lightest fabric available. Made from tightly woven yarns the Microlight fabrics are downproof and windproof, water-repellent and durable.

Perfected during intensive research and development, Pertex® Microlight has proved to be a very successful product and is used today in many insulated apparel and sleeping bags around the world.

Race Day Sweater (http://www.stio.com/mens-race-day-sweater): Gorgeous Milano stitch 21.5 micron merino wool highlights this retro-styled sweater/jacket. The soft Pertex® Microlight lining glides easily over both performance and lifestyle layers for excellent versatility, in addition to providing increased wind resistance on blustery fall/winter days. $250

Lofted Sky (http://www.stio.com/mens-lofted-sky-jacket): Around town, in the mountains or on the slopes, this sophisticated
and stylish insulator is a perfect blend of urban cool and mountain hip. The jacket’s Primaloft® SYNERGY™ 100 gram insulation is lightweight, soft and super warm. Pertex® Microlight, with its high tenacity and durable water repellent coating, keeps the elements at bay. $225

Hometown Down (http://www.stio.com/mens-hometown-down): This 800-fill weight down jacket was designed to function in the coldest winter environments while keeping the style factor high. Classic large baffles increase heat retention while Pertex® Microlight shell sheds the elements. $275

Rambler Reversible (http://www.stio.com/mens-rambler-reversible-jacket): A new school mountain must-have, this dual-function reversible jacket has style that goes two ways: classic flannel jacket or technical wind shell. Heavyweight Cotton Flannel with zippered handwarmer pockets and two ample chest pockets reverses to a clean, technical Pertex® Microlight windshell. $165

Westbanker Vest (http://www.stio.com/mens-westbanker-vest): Featuring a soft mélange blend face fabric with a unique cotton hand feel and 500-fill down. The Westbanker features an interior Pertex® Microlight lining for extra comfort and protection from the elements. $150

About Pertex®

Founded in1970, by mountaineer Hamish Hamilton and Perseverance Mills Ltd. based on the theory of Hamilton’s known as capillary action applied to polyamide yarns. Pertex was purchased in 2005 by Mitsui & Co. Ltd., a company dedicated to the research and development of innovative textile technology. It is Pertex’s innovation which has earned the company it’s reputation with products such as Pertex® Classic, Equilibrium, Quantum, Microlight and Endurance. From the first Travelers Towel to the Pertex® and Pile clothing line and the birth of soft shells, the Pertex range of fabrics has been developed and refined over the past 30 years to ensure that the Pertex brand is synonymous with quality and innovation. www.pertex.com

About Stio™

Headquartered in the heart of the Tetons in Jackson Hole, Wyoming, Stio™ was founded to inspire connection with the outdoors through beautiful, functional, and innovative products infused with the soul of mountain lifestyle. www.stio.com (http://www.stio.com)

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Source:Verde PR & Consulting
Country:United States
Industry:Fashion, Sports
Tags:pertex, Stio, Pertex Microlight, verde pr
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