In the 2012 edition of the Hot 100, Internet Retailer recognized Ibex for its innovation and prominent use of color on ibex.com, pointing to the navigation tabs for men’s and women’s clothing that feature a ‘browse by color’ (http://shop.ibex.com/
According to Internet Retailer, “The [Ibex] site also calls on staffers for their opinions on the latest products; a series of video clips features employees describing what they like best and why. The retailer's two Twitter leads—@Ibexgirl (https://twitter.com/
The editors of Internet Retailer added, “Apparel and accessories is, without question, the toughest category to get into on the Hot 100 because many retailers in the category pack their sites with features.”
“Adding some fun to our shopping tools enables us to present product differently, and showcasing products by colors to consumers is one example of that,” said Keith Anderson, Vice President of Marketing for Ibex. “We’re honored that Internet Retailer felt the way we’re showcasing our apparel on our web site made us worthy of inclusion in this year’s Internet Retailer Hot 100.”
Internet Retailer selects its annual Hot 100 list of e-commerce sites by choosing companies that have broken new ground in some way other e-retailers can learn from. In explaining its selection process for the Hot 100, the editors of Internet Retailer state, “once a year we think it’s important to offer our informed judgments on the online retailers that are leading in innovation, even if not yet in sales.”
Ibex is a designer of year-round Merino wool outdoor clothing and cycling apparel, founded in the belief of the superior natural performance and properties of wool. Ibex couples the natural renewable resource with technical innovation and inspired design to create apparel for a diverse range of outdoor and active pursuits and passions. For more information, visit www.ibex.com.
About Internet Retailer
Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine that is at the core of the leading retail information web site, an e-commerce conference and five directories that serve the retailing community. Internet Retailer's 42,500 subscribers and 250,000 monthly web readers represent senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand name manufacturers. Internet Retailer's circulation represents the largest multichannel readership base of any retailing magazine.