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Digital Marketing Firm R2integrated Uses Optify Connect to Expand Business

Digital Marketing Software Gives Agencies a 360-Degree Behavioral View of Leads to Generate Demand and Drive Sales

PRLog - Dec. 18, 2012 - Optify, the leading innovator in digital marketing software (http://www.optify.net/internet-marketing-software-overview), today announced that R2integrated (r2i), a high growth, next generation digital & social marketing and technology firm, uses Optify Connect to convert more visitors into leads, nurture existing leads, and collect lead intelligence for its Business Development team. With Optify Connect, r2i is able to tie offline activity with online behavior, bridging the gap between offline and online marketing campaigns and consequentially allowing them to close more business.
R2integrated specializes in creating meaningful customer engagement in the ever-changing world of peer-to-peer interactions. Despite high demand for its professional services and technology offerings, r2i needed the ability to quickly assess and fine-tune its inbound marketing campaigns as well as minimize the time spent on information gathering for new business opportunities. The firm also needed a technology partner to help with automated segmentation to streamline their outbound email marketing efforts. After assessing a variety of marketing automation platforms r2i determined that Optify Connect, which powers the data for Optify’s entire Digital Marketing Software Suite, would provide them with a comprehensive solution to solve all of their pain points.

With Optify’s email manager, r2i has been able to nurture more leads and used Optify’s Landing Pages to convert more visitors into leads. Optify Connect tied all of the data together (http://www.optify.net/internet-marketing-software-overvie...) and provided insight into visitors’ behavior activity in order to connect offline activity with online behavior and uncover previously anonymous visitors. R2i easily synced Optify Connect to its existing Salesforce account, providing the Business Development team with detailed insights into their leads.

“Optify has become a day-to-day operational tool within both our sales and marketing departments due to its ability to provide necessary intelligence and streamline efforts between the two groups,” said Samantha Devita, Director of Marketing and Communications at r2i. “Business decisions, campaign budget allocation and optimizations are driven based off the valuable information Optify Connect is providing, and our lead maturation programs have therefore been highly successful.”

“With the explosion of point solutions available to execute, measure, and optimize campaigns, B2B marketers are turning to digital marketing agencies like r2i to assist in managing these efforts,” said Rob Eleveld, CEO of Optify. “We built Optify Connect to not only supply agencies with the necessary intelligence to convert more visitors into leads, nurture existing leads, and collect lead intelligence, but for these digital marketing firms to use our software to grow their clients’ businesses as well. R2i’s success is a strong testament that Optify’s Digital Marketing Suite is purpose-built for agencies in addition to B2B marketers.”

Optify’s groundbreaking Digital Marketing Software Suite helps digital marketing agencies and professional B2B marketers plan, build, execute and manage all of their marketing campaigns in one place. Optify helps businesses generate more high quality inbound leads, nurture more demand from existing leads, and track the impact of all marketing programs in one place.

About Optify
Optify provides an integrated demand generation SaaS solution for professional marketers who are responsible for fueling their company’s or clients’ growth. Optify helps B2B marketers and digital marketing agencies generate more high quality inbound leads, nurture more demand from existing leads, and track the impact of every marketing program in one place.  Optify’s award-winning Digital Marketing Software Suite brings together powerful email marketing, social marketing, enterprise-class SEO, combined with powerful website visitor intelligence. Optify’s flexible pricing model makes it a cost-effective solution for managing a single site, or 100 client sites. Optify is headquartered in Seattle, Washington. To learn more about Optify, please visit www.optify.net

About R2integrated
R2integrated (“r2i”) is a high growth, next-generation digital/social marketing and technology firm specializing in creating meaningful customer engagement in the ever-changing world of peer-to-peer interactions. R2i provides advanced expertise in social media marketing and is able to bridge the gap between marketing disciplines and the advanced technologies required for 21st century execution. The company offers a comprehensive set of professional services and technology products including social/digital marketing strategy and programs, social/consumer data analysis technology, content strategy and content distribution technology, and reporting and analytics – all geared toward customer acquisition.  R2i clients include Microsoft, Under Armour, Black and Decker, Time Warner Cable, and Hershey’s.

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