The Manchester-based agency has been briefed to develop a brand identity and website for Johnston Press’ latest offering - www.thesmartlist.co.uk - following a three-way pitch.
As part of the project the Madhouse creative team has devised ‘CV2U’ - a character which guides users through the process of submitting a vacancy and searching for applicants via easy to follow animations.
Stephen Anderson, General Manager - The SmartList.at Johnston Press commented, “Madhouse impressed us from the start of the pitching process by answering our brief with a clear strategic and creative approach. This, coupled with the agency’s experience of working in the digital arena and the team’s passion for The Smartlist, set them apart from the competition and ensured there was only one agency we wanted to work with.
“We are delighted with the overall look and feel of the site and CV2U really brings the concept to life. As we venture into the competitive recruitment sector, we are well-placed to launch The Smartlist brand to our target audiences.”
Phil Rogerson, joint managing director of Madhouse added, “The website is an exciting proposition in the recruitment sector and the brief has allowed us to showcase all of the agency’s skills. While the designers flexed their creative muscles to bring CV2U to life, our digital team has focused on delivering a website that offers a fantastic user experience. ”
The SmartList offers a fixed price (£549) recruitment service for businesses throughout the UK operating in a number of industries and both the public and private sector, delivering hundreds of relevant applicants within minutes.
For more information about Madhouse Associates and its clients including Johnston Press, Toyota and Motorola visit www.madhouseassociates.com.
For more information about Madhouse Associates contact Ben Ormsby or Rick Guttridge on 0161 839 1986 or email firstname.lastname@example.org.