A fifth of respondents said that they log on at least once a day to check the latest celebrity updates on social media. That means that in between opening presents and eating turkey this Christmas, 20% of us could be logging on to find out what the Beckhams are having for Christmas dinner, what Lady Gaga found in her stocking or checking out Rihanna’s latest Instagram photo of her decorations.
We’re becoming a nation of gadget obsessed infomaniacs, leaving people feeling that they can’t miss out on the real time news from their virtual celebrity ‘friends’.
Regularly checking celebrity updates and statuses leaves half of us (46%) daydreaming about being a celebrity and being able to enjoy the trappings of their lifestyle. Over a third (34%) admitted this left them feeling jealous but a fifth (20%) felt excited that they were able to class their favourite celeb as a virtual ‘friend’.
TV star and personality, Keith Chegwin, an avid Tweeter with a following of over 100,000 and said: “I’m excited to share with my fans and followers what I’m up to and it’s fantastic to have instant feedback about my TV shows or performances. I like posting jokes as I think it’s important to bring a bit of cheer to everyone’s day, however, Twitter also allows me to highlight the good, the bad and the ugly. My Christmas dinner at a famous local restaurant was terrible last year and I wanted all my followers to know so I tweeted and had a huge response back, even on Christmas Day!"
Never mind keeping up with the Joneses, it seems that the rise of social media has left us trying to keep pace with the rich and famous rather than peeking over the garden fence at our neighbours new car.
Notes to Editors
Keith Chegwin is the face of pchprizes.co.uk and will be awarding £100,000 to the next big prize draw winner in the New Year.
Independent research conducted by OnePoll on a nationally representative sample of 3,000 people and by pchprizes.co.uk on a sample of 514 respondents.