London Business School Professors Kamalini Ramdas and Rajesh Chandy are set to publish a report called “M World” which analyses the influence of mobile phones globally and the trials the next mobile revolution will face.
The research indicates that mobile technology is on the verge of another transformation, considering the shift that has taken place from mobiles for basic needs to android powered phones that have well integrated technologies to cover everyone’s needs. Although the technologies are smart and superior and have been vital in Leading Change, they have not been able to realise their full potential to date. There have been a number of issues that have prevented the technology from doing so; one of them being the national Infrastructure.
The poll was taken following this report and one in three of those who took the poll believed that the right Infrastructure would help the performance of technology. This observation had more severe effects in developing economies due their inability to have well set up infrastructure.
The Professors had this to say about the situation; “While the array of initiatives and opportunities is striking, it is notable that few have achieved significant scale in their activities. There is an incredibly dispersed range of people and companies doing interesting and innovative things. But, to date, few have really achieved commercial and popular scale”.
For impact at scale, Ramdas and Chandy provide five wide ranging recommendations for those in the mobile world and for policy makers:
1: Define “core” more broadly, invest more aggressively across industry boundaries.
2: Aggregate, consolidate, and coordinate across projects, pilots, and platforms.
3: Organise for innovation
4: Develop the supporting infrastructure
5: Strengthen the evidence base for user demand, commercial viability, and social impact.
The Vodafone Foundation and London Business School are leading change by gearing up for a one-day Conference Mobiles for Good on the back of the “M World” report publication, to be held on the 10th of December.
For more information, please visit: http://www.london.edu/