PSLN format can be used by franchised and independent gas stations and in any country in the world. Companies in industries have for years been developing ways to leverage the connectivity that social media offers. Gas stations are a natural fit and can utilize it to communicate to followers in their areas.
PSLN format has been used to generate a username for Pump Space Leases Now! it is gas604EVan. The word 'Gas' is used as an identifier + Area Code to identify the area where the gas station is located + Direction within the area code to narrow the area + Abbreviation of City where the gas station is located. If there are more than one gas stations in area then the owner adds a digit to the end of the PSLN format. The digits are on a first come first served basis.
PSLN international format is the same as above only the addition of a country code between the word 'Gas' and 'Area Code' is different. ex. gas05604EVan
Gas stations within close proximity have the same gas prices, a gas station owner with a location further can lists lower prices to pull customers to their station.
The Vintage Planet project promoted by PSLN is designed to Make Friends Not Enemies of people that own cars by converting them alternative fuels. While the PSLN format will be used to promote regular gasoline it can be used to eventually promote alternate fuels.