PRLog - Dec. 17, 2012 - MISSISSAUGA, Ontario -- After several months of development, SubstanceReviews.com finally unveiled its mobile app for Android on Google Play (formerly known as Android Market). Known simply as "SubstanceReviews for Android," the app delivers much of the core functionality of the website, but in a format that allows for easy mobile browsing.
"We wanted to emphasize the unique selling points of the website that mobile users may not immediately be able to discover by visiting the site," commented Daniel Ansari, CEO and founder of SubstanceReviews.com. "By including the main functions on the home screen, we think we can get users to realize that there is value in the app that they will not receive from anywhere else. Specifically, because the app makes use of the server-side data mine of all the reviews contributed by consumers, it gives the user the ability to search for supplements by specific goals (or combinations of goals) or ingredients. Users can also find products by brand or name."
Another unique aspect to the site, which is also reflected in the mobile app, is in the way it deals with different sized containers of the same supplement. Most price comparison sites treat these as separate products. This makes it difficult when a user just wants to browse reviews of the product. By having all of these grouped together in SubstanceReviews, the user has a better experience reading reviews. Additionally, with this format, the app is able to produce a much more useful price comparison view, which includes all of the retailers and container sizes to show the best prices per serving.
SubstanceReviews for Android may be downloaded free of charge from Google Play at https://play.google.com/