Central Coast Community College and Business Training Solutions hit refresh last Friday evening with the premiere of their fresh new brand identities.
The brand refresh comes as the College celebrates a milestone 30 years of educating the Central Coast community.
College Executive Director, Mallory Dale, proudly revealed the new visual identities that will provide a unified presence for the community education and business training arms of the organisation.
“After months of research, planning, and collaboration, we are excited to premiere a brand that represents the common vision of Central Coast Community College and Business Training Solutions shared by the wide cross-section of Board members, staff, tutors, students and community members we consulted.
“This brand refresh expands and enhances our identity in a way that mirrors who we are as a top-quality, contemporary and professional training organisation with a long history of success, as well as our vision for the future,” she said.
The new logos now share an icon that incorporates the infinity symbol framed subtly in a rectangular door shape. It represents the continuous journey of lifelong learning, perpetuity and the ability of the organisations to open doors to learning, further education, training and careers.
“Our new shared icon brings together our focus on community and business in one image and reflects the connection between the two entities.
“It echoes the emphasis that the College and Business Training Solutions place on lifelong learning and reflects the infinite possibilities available to learners with us,” said Ms Dale.
The Central Coast Community College logo now boasts a vibrant green accent which symbolises community and sustainability, while the Business Training Solutions logo utilises a unique shade of teal reflecting business and corporate.
Ms Dale stated the brand refresh features a range of new marketing collateral, advertising, social media and internet marketing, and two new websites which will be rolled-out in a launch campaign over the next few months.
“As part of our brand refresh, Central Coast Community College and Business Training Solutions will each have their own website.
“The new websites feature a smart-device friendly design with enhanced functionality and user interaction.
They are also powered by a new online enrolment system that will make it easier and more enjoyable for visitors to browse courses, enrol securely online, utilise social media sharing functions, meet tutors and the Board, read annual reports and much more,” said Ms Dale.
The rejuvenated Central Coast Community College website is now live at the existing URL: www.cccc.nsw.edu.au
Business Training courses will be available on the Central Coast Community College website and the Business Training Solutions website, which will be launched in 2013 as part of the continuing brand launch roll-out campaign.