StreetPin provides a community-focused way of meeting those around you. Its interactive pin boards connect people through a common environment, atmosphere or venue, rather than existing contacts. Think of a hybrid between Facebook, Foursquare and eBay, with its own spin to engage local community activity. They aim to bring this simple concept to a global audience – the mantra being ‘connecting the world, one community at a time’.
Users discover communities of interest on their doorstep or on the other side of the world. They can join a community for a minute or a lifetime, if there’s no pin board there – they simply create one, direct from their handset.
For small businesses, StreetPin offers an instant, branded pin board at their venue, event or outlet. Forget deal aggregators, if you’ve got an offer, post it on your pin board – your way. Interested in spreading the word? StreetPin ads are location and time specific; target your customers by posting on a specific pin board, all pin boards in an area, or all pin boards to do with a particular theme.
“Picture the scene,” says Tim Buick, founder, “a local running club creates a pin board at the lamp post, which serves as their meeting point. Alan wants to do a 10-mile run, Dave wants advice on a niggling knee injury and Karen wants to know if anyone is going to the half marathon at the weekend. They all add instant comments and soon get their advice, running partners and motivational boost from various other members reading their comments. After their run, they check the pin board and join the pub trip suggested by Peter, 10 minutes ago, as the pub has just offered a 2-for-1 offer on real ale.”
StreetPin has just launched in beta on the iPhone and at www.StreetPin.com